Generally, when you feel good in a place, you don’t want to leave it or look elsewhere. It works for a resort: you drag your feet when you have to return the keys, after having spent a good time there.
It also works for a restaurant. When you have your napkin ring and your culinary habits somewhere, you hardly risk going elsewhere if the cuisine is more succulent. The risk is too great. And if it was less good at the restaurant next door?
And then it also applies to WordPress, imagine. Once you’ve gotten used to this tool, you no longer want to do without it.
Good news: it is possible not to leave WordPress to manage all your email marketing actions, without resorting to a third-party solution. Yes, you read that right.
Thanks to the MailPoet extension, you can create and send your newsletters directly from your Dashboard. But also design subscription forms to capture e-mails, or even personalize your WooCommerce e-mails.
Here is a complete tool, say so! Is it pleasant to handle and do you have to adopt it urgently?
It’s time to form an opinion by reading this detailed test.
Initially published in January 2015, this article was updated in September 2022 to take into account the most recent developments of MailPoet (and in particular its version 3, MailPoet v3).
Prior to publication, this article was reviewed by a lawyer from the Inlo cabinet to ensure its legal accuracy under the General Data Protection Regulation (GDPR).
MailPoet, what is it?
MailPoet is a freemium email marketing extension. It allows, without leaving your WordPress administration interface, to create and send several types of emails: newsletters, welcome emails, etc.
It is also possible to design subscription forms for your e-mail list, or to personalize WooCommerce e-mails, in particular by automating them.
MailPoet is an “old timer” within the WordPress ecosystem. For those who have experience with our favorite CMS, you may know the extension under its old name: Wysija.
The latter was created ten years ago, in 2011. With this mission in mind, as stated on the official website of the tool : “build a simple, intuitive and solid WordPress solution”.
Over time, it has expanded its range of features. From a “simple” extension to send a newsletter, it has now become a complete Swiss army knife allowing you to carry out many actions found in most email marketing tools.
And this, without ever departing from one of its initial wishes: to remain easy to use. This is partly why it has managed to build a solid user base.
According to her figures, the MailPoet extension is used by 500,000 users worldwide, including 8,000 premium customersand not the least (Decathlon, Tripadvisor, DHL, etc.).
How to explain the reasons for this success? Answer in the next part.
Why is this extension interesting?
If MailPoet seduces (overall score of 4.5/5 on the official WordPress directory), it is because it has several very unique advantages that allow it to stand out from the competition:
- it is used directly on the dashboard of your site, without having to leave WordPress (WP), unlike a third-party email solution like Mailchimp, for example. The user familiar with WP will have no additional learning curve to foresee, for a significant saving of time;
- it has been personalized since content editor (Gutenberg), which is still too rare at the time of writing these lines;
- MailPoet allows to send e-mails and to capture them thanks to opt-in formswhile offering a very advanced WooCommerce integration ;
- as stated previously, it is characterized by its simplicity of use and its intuitiveness. We will of course develop this point in the following parts;
- since it is an extension made in France, its interface is translated into French and its assistance (support) is also French-speaking. A real plus for its users. On the other hand, there is a small flat on this subject: the documentation is only available in English;
- it has a free version that can accommodate up to 1,000 subscribers ;
- it integrates with many extensions related to emailing (ex: popular email capture forms like Thrive Leads, Bloom, OptinMonster);
- it offers an excellent deliverability rate (98.5% according to its figures), especially since it has offered its own email sending service since 2017, in order to prevent your emails from ending up in your readers’ spam.
After this phase of presentation, I suggest that you get to know MailPoet better. We will first stop on a first determining criterion of choice when we are about to choose an email marketing tool: its handling.
Handling and maneuverability
A clear and concise dashboard
When you activate MailPoet, you will be pleasantly surprised to discover a simple and meaningful settings menu. At a glance, we directly see the actions that can be performed:
- create emails ;
- design forms ;
- manage subscribers and lists ;
- make adjustments ;
- access the documentation. Two words on this one: it is very exhaustive and precise. We can simply regret its absence of translation into French, as indicated a little above.
And again, the translation of the extension into French is a real plus when you start to navigate within the options of the plugin.
To put the user in comfort, the designers of MailPoet have also thought of accompanying him as soon as he discovers their tool. A configuration wizard offers you, for example, to register for a course by e-mail to start with the extension:
After this first warm contact, you will surely want to delve into the options of MailPoet.
You will then come across a clean and colorful interface, with a precise visualization of the actions to be performed, thanks to clearly visible buttons:
Even if you only want to use the free version of MailPoet to start, I strongly advise you to create a premium account as soon as possible. It is free for up to 1,000 subscribers and notably allows you to have access to more advanced statistics on your e-mails, to take advantage of MailPoet’s e-mail sending service and priority support.
A pleasant and intuitive drag-and-drop interface
Now, I suggest you get your hands dirty a little more by discovering the drag-and-drop interface of the extension.
As with the settings, the emphasis is on simplicity. MailPoet’s designers have chosen not to overwhelm the user with unnecessary options..
Here’s what they say: “We designed our drag-and-drop interface to be intuitive enough to use for anyone, regardless of experience. With fewer, more focused design options, you’ll quickly master MailPoet and get emails to your subscribers’ inboxes faster. “.
In use, it is difficult to contradict them. Everything is easily understandable at a glance: your editable content is placed on the left, the customization options (content, columns, style) on the right.
Do not expect to have advanced effects: here, we focus on the essentials to help you send an effective and functional newsletter quickly.
To achieve this, you can add the elements of your choice on the fly with a simple mouse movement, and modify the elements already integrated on the template you have chosen directly on your page.
Changes are visible in real time, thanks to a WYSIWYG structure (What You See Is What You Get) functional:
Each template is separated into different blocks (ex: text, image, buttons) on which it is possible to perform several basic actions (edit, duplicate, delete, move etc.).
A simple click on the area to be modified opens a more extensive contextual menu, see:
In the end, the grip is really intuitive, that’s the word. We validate!
Now you know how MailPoet works. For the rest, we will stay on the practical aspect. To do this, we will follow the path that a user would take if he was starting from scratch, by addressing 4 essential steps, namely:
- Create a list.
- Set up a subscription form to this list on your site.
- Prepare a welcome email.
- Design and send the newsletter.
It’s all good ? So follow the guide.
A subscriber list contains all the people who have given you their e-mail address in order to receive your future newsletters. It is an essential element, on which to look first: without subscribers, no newsletter. 😉
By default, MailPoet already offers several lists when activating its extension. I am thinking for example of the “Newsletter mailing list”. You can use it to “store” the email addresses that you are going to collect. It will work with no problem.
For the sake of personalization, it may also be interesting to create your own list, with the name you want.
To do this, go to the menu MailPoet > Liststhen click on the “New List” button at the top of the page.
Give it a name, possibly a description, and that’s it.
The “Lists” menu allows you to manage both your Lists (create, delete, edit, duplicate) and your segments.
By segmenting your list, you will group certain subscribers based on one or more criteria, in order to communicate in a more personalized way with them.
It’s not necessarily useful when you’re just starting out and have few subscribers, but it’s good to know for later operations when your list grows.
With MailPoet, you can create segments based on:
- a user’s role ;
- an action performed by a subscriber on an e-mail (ex: a segment for those who opened an e-mail; a segment for those who clicked on a link);
- WooCommerce actions performed by your subscribers : purchase of a product, purchase of a product of a given category, number of orders placed, total spent, etc.
These segments are dynamic, which means that as soon as a subscriber or customer performs the required action (eg purchasing a product), they are automatically added to the relevant segment.
In addition, several segments can be combined to create conditions (for example, if such a new subscriber clicked on such a link AND placed a total of X € of order on your WooCommerce store, he lands on such and such a list).
Now for phase 2: adding a subscription form to your WordPress site.
To be able to send your beautiful newsletters shaped using MailPoet, you are going to need the email addresses of your recipients. Recipients who are? Subscribers to your e-mail list, of course!
It’s quite simple to understand. More complex, now: how to obtain these famous e-mail addresses, which will not fall by themselves from the sky, you can imagine?
Answer: using an email capture form, called opt in form, in English. As you can see, this subscription form is essential for the smooth running of your email marketing strategy..
As connoisseurs of this world that they are, the designers of MailPoet have taken care to offer their users this essential feature.
To enjoy it on your site, go to the menu MailPoet > Forms.
What types of forms can you create?
You will see, you will not be lost. Designing this type of form follows the same logic associated with creating a newsletter.
You select a pre-designed template (or a blank form), edit it, and then embed it on your site. Three steps, not one more. Pack, it’s weighed.
MailPoet offers 12 forms that you can position in different places, and in different ways:
- Pop-up window : in this case, a pop-up window will open highlighted on your visitor’s screen to offer him the form;
- Sliding : the form is revealed in a corner of the screen;
- Horizontal bar : the form is displayed and remains stuck at the top or bottom of your page, horizontally;
- below pageswhich speaks for itself;
- Widgetsto display your form in a widget area provided by your theme (e.g. in a sidebar).
Take advantage of the power of the content editor to customize your capture form
Have you chosen your template? Perfect. The rest happens directly in your content editor, the famous Gutenberg.
This is also one of the differences with the creation of newsletters, which took place on a page dedicated to this purpose, not on your content editor.
Well frankly, it’s very well seen. If you write blog articles, you will find exactly the same interface and will be in your little shoes to bring your personal cushy touch.
Change the general appearance
Of course, it is possible to depart from the chosen template to modify it as you wish. On the one hand, you can modify the general appearance using the “Form” tab, by performing the following actions:
- choose the list in which the people who will fill in their e-mail will land ;
- display a personalized message or redirect to a specific page to confirm the subscription;
- change background color and imageas well as font color, style, and family;
- choose the style of the close button ;
- add custom CSS code.
Act block by block
To go into more detail, each form is made up of blocks, the principle on which the WordPress content editor is based.
A block is like a ready-to-use container that contains material that you can customize (eg text or an image).
You can finely customize each block by clicking on it. For example, I can modify my “Image” block below by changing its style, or its dimensions :
As for the fields of your form, which are very important, the default choice is quite low. You can add “Last Name”, “First Name”, “List Selection” and “Custom HTML” fields.
Note that the “Name”, “First Name” and “Email” fields (present by default on each form) will often be sufficient to create this type of form.
However, you will be a bit stuck if you need a very specific field. Fortunately, MailPoet has also thought of this and allows you to create a new custom field thanks to a dedicated block (called “Create a custom field”), which offers the following additional fields:
- Text ;
- Text zone ;
- radio buttons ;
- Check box ;
- Select ;
Once your form is complete, save it and then add it wherever you want in your content.
To do this, simply go to the article or page of your choice, then add MailPoet’s dedicated Gutenberg block to it in the location of your choice:
Boo! Not even afraid ! Now you’re ready to grow your subscriber list.
Simplicity, efficiency: I don’t have much else to add for the creation of a subscription form with MailPoet. Ah yes, all the same, for the profiles a little more marketers who would ask the question.
MailPoet has fewer options than the famous Thrive Leads, Bloom or even OptinMonster, specially dedicated to capturing e-mails. At the same time, it makes sense. It is not intended to compete with them and has decided not to do too much.
Let’s say that with it, we have all the bases to start capturing e-mails without struggling, and that’s already not bad. And if you’re ever used to using an email capture tool, know that MailPoet integrates very well with the most famous of them.
On this, we do not release the pressure. We continue at our cruising speed by approaching the third phase of the process of creating a newsletter: the preparation of a welcome e-mail.
A strategic email not to be overlooked
The welcome email (welcome e-mailin English) is the e-mail that your users will receive when they have given their consent to subscribe to your newsletter, and integrate your list.
It is very important because it is expected by your readers: its average open rate is 57%. It must therefore be treated. Inside, take the opportunity, for example, to thank people for subscribing, and explain to them what they should expect from your next mailings (frequency of mailing, topics covered, etc.).
To write your first lines, go to the menu MailPoet > Emails > Welcome emails.
I will not dwell on the design process, which remains the same as for the creation of a newsletter: you choose a template, you personalize it and you send it (more detailed information in the next part, rest assured). On the other hand, it is good to point out some interesting details.
You can for example choose when this strategic e-mail will be sent (immediately, after a few hours, days or weeks), but also according to a specific action of the user (when he subscribes to your mailing list , or when added to your site).
It is particularly thanks to this option that you will be able to send a series of automated e-mails, at more or less regular intervals. For instance :
- a first email immediately after a subscriber subscribes to your list ;
- a second email 24 hours later ;
- a third email 48 hours later;
- a fourth email a week later.
For example, you can use it to promote a small free training course that you send by e-mail.
On the design side, MailPoet offered, at the time of writing these lines, a total of 10 templates to personalize your welcome emails.
To learn more about setting up a welcome email, you can check out this video guide offered by MailPoet:
Apart from your newsletters and welcome e-mails, MailPoet also gives you the possibility of sending e-mails to automatically notify your subscribers of the release of a new article (menu MailPoet > Emails > Article Notifications).
Notifications of recent articles will be used to send “an email to your subscribers with your latest content, a day, a week or a month after it is published”as detailed by MailPoet.
Again, you can select a frequency (immediate, daily, weekly, monthly) and, if applicable, a sending schedule.
9 specific templates are available to get you started.
This feature can be interesting to keep a privileged and direct contact with your subscribers, while ensuring that you redirect traffic to your WordPress site.
On the other hand, be careful not to send e-mails that are too generic. If you want to retain and satisfy your readers over time, it is a good idea to personalize your e-mails as much as possible.
Need to know more about creating article notifications with MailPoet? Take a look at their in-house video guide:
After the creation of a list, a subscription form and a welcome e-mail, place the last link in the chain, the one you are surely waiting for impatiently: the creation of a newsletter.
To do this, click on the menu MailPoet > Emailsthen select Newsletter.
Step 1: Choose an email template
To facilitate the editing process, MailPoet provides you with 46 ready-to-use templates that must be split into two parts:
- templates with simple text (without formatting or images). There are 5 in total;
- templates formatted with text, colors and images : 41 in all.
The templates cover various and varied fields, in an attempt to meet the needs of the greatest number of users, regardless of the niche in which their business is located.
That’s why you’ll find email templates suitable for different sectors: hotels, restaurants, religion, fashion, sports, news, etc.
If the design of the templates is ultimately quite classic – the idea is to propose a functional base to be remodeled -, it is then up to you to change it according to your wishes and your graphic charter. 😉
This is precisely the subject of the next step.
Step 2: Customize your MailPoet template
When you select a template, MailPoet sends you to an editing page, still on your WordPress administration interface. The customization process happens without leaving WordPress, you remember.
At this precise moment, you are able to:
- set the subject of your email (subject) and its preview text (preview text) ;
- customize the body of your email (text + design) thanks to the drag-and-drop editor that I presented to you earlier in this article. It is possible to add specific content blocks (eg: text, image, button, social network icons), while playing on the visual aspect (choice of font, size, colors of the text and background, etc.);
- modify the footer (footer) of the email. MailPoet, for example, had the good idea of automatically including a link to unsubscribe from the newsletter (mandatory).
Also note the existence of a handy feature to save the template you are editing as a template. If you have to reuse it frequently, it can be useful.
Step 3: Configure send settings
You are now in the final stretch of creating your newsletter with MailPoet. In order for it to send correctly, you need to make some final adjustments:
- check your object and preview text. It is still possible to modify them before the final sending of the e-mail;
- select a mailing list (your base of e-mail addresses collected upstream). By default, MailPoet notably offers you a list that it has already created, called “Newsletter mailing list”. If you have created your own list, you can choose it from the drop-down menu provided;
- check sender’s name and email (you, in principle), as well as the address on which any responses from your subscribers will land;
- plan the shipmentif you do not wish to send your newsletter immediately;
- take advantage of advanced statistics relating to the click-through rate in your newsletterthanks to an integration with Google Analytics (for the premium offer only).
If everything is good for you, you can send your newsletter or schedule it, if you want to schedule it at another time.
There you go, it was all child’s play, right? Come on, since you’re well started, let’s continue talking about WooCommerce.
MailPoet and WooCommerce: advanced e-commerce features
MailPoet has several super-interesting features specific to WooCommerce, you will see. And this specificity could be further reinforced in the months and years to come for a simple reason.
Since December 2020, MailPoet team now part of WooCommerceitself owned by Automattic, the major contributor to WordPress.org.
We can therefore imagine that the integration of e-mails from WooCommerce and WordPress will be even more extensive in the future.
In any case, if you have an online store and want to do email marketing, you are going to curl your mustaches.
Currently, MailPoet allows you to do the following things:
- email your visitors who abandon their cart before purchase ;
- send an automatic email after the first purchase made by a customer, depending on a type of product or its category;
- add a subscription form to your newsletter on the payment page ;
- customize default WooCommerce emails using MailPoet editor.
For cart abandonment and first purchase emails, the mechanics are the same as for newsletters and email capture forms: you choose a template, configure it, and send it. So I’m not going to dwell on it.
On the other hand, the WooCommerce Email Customization Tool deserves a few lines of introduction. You will find it by going through the menu MailPoet > Emails > WooCommerce > WooCommerce Email Customization.
How does the WooCommerce Email Customization Tool work?
Thanks to MailPoet’s editor, it is possible to customize certain transactional emails sent by WooCommerce:
- New account ;
- Pending order ;
- Order completed ;
- Customer rating.
But be careful, you don’t have control over everything! You cannot edit content automatically generated by WooCommerce.
Other than that, you can still add your personal touch by first modifying the overall style of the email:
- brand color ;
- text color, size and font choice ;
- background color ;
- logo change.
Then you are able to add multiple content blocks (text, image, social media icons, button, separator, spacing) in areas where content is not automatically generated by WooCommerce.
Finally, you can incorporate up to 3 columns containing the proposed blocks of your choice. In action, it looks like this:
Once your emails have been sent, the MailPoet dashboard gives you access to the statistics generated by your emails, including the click-through rate and revenue generated by each email.
Did all this make you want to get into WooCommerce? Alex shows you how to install and configure your online store in this video:
Congratulation. You now know how to manage the whole aspect of creation-personalization-sending of e-mails. Without transition, we immediately move on to the management component of your email marketing actions.
Subscribers on MailPoet
To take care of your subscribers and pamper them while respecting good regulatory email marketing practices, MailPoet offers several interesting options.
Via menu Settings > Subscription Confirmationyou can first activate a subscription confirmation for each new subscriber to your list. This is called double opt-in.
As soon as someone joins your list via a subscription via your subscription form, for example, they will receive a confirmation email that you can customize:
Another interesting option: the possibility of stopping the sending of e-mails to inactive subscribers (menu Settings > Advances), for those of them who no longer open your e-mails.
Thus, you penalize less your e-mail opening rate (which will be higher), and improve your deliverability (unopened e-mails tend to land in spam after a certain time).
Regarding subscription management, you can easily redirect your subscribers to the page of your choice so that they can manage their subscription (e.g. modify their surname, first name, status, e-mail address), but also send them to a dedicated confirmation if they wish to unsubscribe (Menu Settings > Essentials).
Finally, to give your subscribers the benefit of an even higher deliverability rate, MailPoet suggests that you use its in-house mailing service (menu Settings > send with).
To take advantage of it, you must create a free account (up to 1,000 subscribers) on the MailPoet site, then enter your validation key.
Thanks to this sending service, MailPoet claims that its deliverability rate is 99%. It is impossible for me to confirm the effectiveness of these figures.
On the other hand, one thing is certain: by activating this service, your e-mails will no longer be sent by your host. You should know that a hosting server is not an e-mail server, so the deliverability may be less good, for example.
In the vast majority of cases, your subscribers will automatically add themselves to your mailing list by subscribing to it. However, you can also add them on a case-by-case basis, manually. And it is also possible to import contacts via a file, or from Mailchimp (Subscriptions menu > Import).
Are your emails sent with MailPoet performing? You can find out by consulting the statistics made available by MailPoet. For each newsletter, for example, you have the opening and click rate available.
With the Premium offer, you can also benefit from advanced statistics per user, such as:
- your email open rate ;
- click-through rate ;
- churn rate ;
- and if you use WooCommerce, the number of orders generated through your emails, as well as the total and average amount of your sales.
Another interesting option to keep in touch with your subscribers? The ability to send automatic re-engagement emails to subscribers who no longer open your emails, and no longer read them.
Everything happens in the menu Emails > Re-Engagement Emails. For example, you can choose when to send this type of email, after X weeks or X months of disengagement.
For the rest, you know how to do. All you have to do is choose one of the two templates offered and then customize it to your liking.
Extension and GDPR regulations
The General Data Protection Regulations (GDPR) which came into force in 2018, the Data Protection Act of 1978, as well as the Postal and Electronic Communications Code, constitute a set of regulations allowing the control and protection of personal data. personnel disseminated during web browsing.
Inevitably, this has repercussions on your email marketing actions and the sending of your newsletters.
Here are some of the main rules to follow in order to be able to send newsletters to individuals:
- a subscriber must always be able to freely give their consent when they wish to subscribe to an e-mail distribution list. This consent must be expressed in advance by a clear positive act. Exit, therefore, the consents by “opt out”, i.e. pre-ticked boxes or formulas such as “To refuse to receive our newsletter, please tick the box”. An exception to this principle: if the recipient of the e-mails is a customer and the e-mails are intended to promote products similar to those he has purchased and from the same seller. In this case, it will be possible to use a formula called “opt out” ;
in order to be able to consent in an informed manner, the person must still be informed about the processing of their personal data.
- any newsletter email must include the identity of the advertiser and a mechanism to unsubscribe from the mailing list. It will usually be embedded in the footer of the email;
the personal data used to send newsletters (e-mails, surname, first name in particular) must be deleted at the most at the end of a period of 3 years from the termination of the contractual relationship, if the recipient is a customer, or from the last contact with the recipient when it is not a customer.
By “last contact”, we must understand a positive action by the recipient, such as a request for information or a click on a hypertext link in the e-mail.
At the end of this period, the data must be irreversibly deleted or anonymized.
In its guide to complying with the GDPR (in English), MailPoet indicates that “if your subscribers have joined your list, this is sufficient proof of consent”. While adding in bold that “you don’t need to ask your subscribers for confirmation again”.
However, you need to make other adjustments to comply with the GDPR, as MailPoet explains to you in the resource I just cited.
I am thinking, for example, of the double opt-in (double confirmation), a non-mandatory option but activated by default on MailPoet (in Settings > Subscription Confirmation).
This allows you to send a confirmation email to your subscribers after they sign up. They will then have to confirm their subscription to receive your newsletters.
Regarding the regulations relating to the protection of personal data (GDPR), do not hesitate to consult our dedicated resource on the WPMarmite blog, as well as CNIL recommendationsin charge of its compliance in France.
Finally, the best thing is to get closer to a specialist in the matter, if you have the slightest doubt.
How much does MailPoet cost?
Well, that’s all well and good, but MailPoet, how much does it cost? Since March 2022, the extension offers a new price model. Previously, you could choose from 3 licenses if you did not want to use MailPoet’s sending service.
Or pay according to the number of subscribers to your list (using their mailing service). It was a little confusing, but everything has been simplified.
Now you can use MailPoet in 4 different ways:
- the free offer (Starter) is limited to 1,000 subscribers, with a sending limit of 5,000 emails/month. It can be used on a site and embeds MailPoet’s home sending site (you must activate it to take advantage of it);
- the offer Creator starts at €8/month for 500 subscribers. The more the number of subscribers increases, the more the price rises (ex: 16 €/month for 1,000 subscribers). It can be used on a maximum of one site and allows you to use the host of your choice to send your e-mails;
- the offer Business is billed from €10/month. It allows you to send an unlimited number of e-mails and can be used on a maximum of one site;
- the offer Agency starts at €30/month and can be used on up to 50 sites with an unlimited number of email sends.
Now, here are some tips for choosing the most suitable plan for your use.
- You want to discover MailPoet to form your first opinion before deciding to move up a gear? Bid on the free plan (Starter), with which you take no risk.
- You do not want to use MailPoet’s sending service to rely on your host? License Creator should suit you.
- You manage dozens of sites and want to install MailPoet on each of them? License Agency will be the only appropriate one, since all the others can only be used on one site at most.
- You don’t want any mention of MailPoet in your emails ? Opt for any license, except the free one, which does not allow you to remove the mention of MailPoet in your communications.
- You want to have access to all MailPoet options on one site only ? License Business represents the best value for money.
Finally, note that MailPoet does not limit you on the number of email sends and contacts, in its offers Business and Agency.
Even if the objective here is not to compare MailPoet vs Mailchimp, one of the leaders in the email marketing software market, we can still note that Mailchimp imposes a daily sending limit for its Premium plans , for example.
Our final opinion on MailPoet
Well there you have it: your discovery of MailPoet ends here. Easy to use and configure, this extension made a very good impression on me.
Being able to configure everything from your WordPress dashboard is a real plus. However, it is not made for everyone.
In my opinion, it is mainly intended for two types of users:
- beginners in the world of email marketing, who will appreciate its ergonomics, intuitiveness and easy handling. To start sending newsletters without the need for overly complex features, MailPoet is undoubtedly an excellent choice;
- WooCommerce store builderswhich will benefit from an advanced integration with the famous e-commerce plugin.
More seasoned profiles and webmarketers may however regret the absence of slightly more advanced options.
MailPoet remains for example basic on the segmentation options, statistics, or even the automation of e-mails. And you can’t do A/B testing (testing two versions of the same email to see which works better).
Download the MailPoet extension:
On your side, do you already use MailPoet, or do you plan to start? Your feedback is welcome in the comments below!