Post or page? Page or post? If you are new to WordPress, you are surely a little hesitant when choosing one of these two types of content.
It must be said that WordPress (WP) is a little rascal that does not make your life easier when deciding.
When you add a post or a page, you end up on the WP content editor every time, with a similar interface. This can contribute to some confusion.
If they are similar in shape – each contains text -, articles and pages do not pursue the same objectives, and are used in very specific cases.
So, in WordPress, what are the differences between posts and pages? At the end of this article, you will know the particularities of each of them, and will no longer hesitate when choosing one or the other (promised!).
Originally written in September 2014, this article was last updated in September 2022.
What are the characteristics of an article on WordPress?
An article (postin English) is one of the two main types of content (post types) offered by default by WordPress… with the pages.
This is their main common point. For the rest, many things oppose them.
First, know that you are reading an article. Typically, writing articles makes it possible to constitute a blog or a newsfeed.
WordPress posts have several characteristics:
- a date of publication in order to be displayed from the most recent to the oldest (or vice versa);
- an author : in the case of this article, it is about me (Alex in fact ^^);
one or more categories (even sub-categories), and possibly labels (tags, in English). Formerly called keywords, tags make it possible to classify an article even more precisely, within a category. These two taxonomies (categories and tags) are used to organize the content of a site.
For example, this article is part of the “WordPress Tutorials” category. By clicking on it, you will display the list of articles classified in this category (“WordPress Tutorials” therefore), from the most recent to the oldest;
- a format : some themes offer articles in video format, quote, link, gallery, etc. ;
- a thread of comments to engage readers in discussion;
- Most often is “possibly” social media sharing buttons (even if the pages may have them, they are less likely to be shared). To have this option, you can for example activate the Social Rocket extension;
- finally, they appear by default in RSS news feedswhich allow monitoring on the internet.
How to create a post in WordPress (and when to do it)?
An article is dynamic content linked to a publication date. Do you want to write an article to start feeding your blog? Here’s how to go about it:
- head to the menu Items > Add ;
- once in the WordPress content editor (Gutenberg), write a title;
- add the content of your choice (text, images, video, etc.) by incorporating ready-to-use blocks by clicking on the small “+” icon (zone 1 on the screenshot below);
- in the right part, you can in particular assign a category to the article, define its permalink and add a featured image to it (zone 2);
- once you have finished, click on “Publish” to see the result.
Avoid assigning labels to your articles, as they can harm their natural referencing. Stick to categorizing your posts, if possible.
Once your articles are published, you will find them in Articles > All articles :
You will find in particular:
- their title;
- their author;
- the category or categories;
- the number of comments;
- the date of publication: you can change the reverse chronological order of display by clicking on the arrow next to “Date”.
To finish this part, you want to know how to modify an article? Be aware that you can make some quick edits by clicking on the “Quick Edit” link.under the title of the article you are interested in.
For changes to the content (text modification for example), simply edit your article on the content editor.
If you modify the permalink (the URL, or web address) of your article, perform a redirect with the extension… Redirect. Otherwise, you will generate a 404 error.
How to add a blog on WordPress to write articles?
Now you know how to write an article. But by the way, how to create a “Blog” page that would group all your publications in one place?
By default, your latest articles will display on your homepage. If this solution does not suit you, you can create an “articles page” which will list them (in this case, the articles will no longer be displayed on your home page, unless you make further adjustments).
To achieve this, follow these steps:
- add a page and name it “Blog” (Passing by Pages > Add). Do not incorporate any content into it, and publish it;
- in Settings > Reading, select “The home page displays a static page” ;
- in the drop-down menu in front of “Articles page”, choose your Blog page;
- in “The pages of the site must display at most”, enter the value 20 (instead of 10, the default value);
- click the blue “Save Changes” button at the bottom of the page, and you’re done.
If you use the Elementor site builder, the most popular in the official directory, you can also design a custom blog page with different key elements: header, footer, calls to action, pop-ups , as well as manage the visual appearance of your items. All of this is possible using Elementor Pro’s Theme Builder, which I’ll detail how it works in our training dedicated to Elementor 👇👇👇:
How to add a category to an article?
If you have been following well since the beginning of this article, you remember that your articles can be classified by category.
To do the same on your website, it’s very simple:
- first add the category of your choice in Articles > Categories by entering its name, slug and description. For example, WPMarmite offers the following categories: “Plugins”, “Themes”, “Tutorials”, “News” or even “Tips”;
- go to the content editor interface, then choose the category of your choice in the “Categories” box.
Whenever possible, and again for SEO reasons, try to assign only one category per article.
How to display articles in a page?
By now, you may have created a few articles and the categories that go well with them, to categorize them by topic.
Even if you’re fine with your Blog Page, you also want to display your latest articles on your site’s home page. This is a good idea when it comes to SEO because Google likes to crawl fresh content.
To achieve your goals, there are at least the following two possibilities:
- depending on the theme you will be using, the latter may offer homepage templates including a section displaying the latest published articles;
- if you edit your homepage with the WordPress content editor, you can add the block “Latest articles” to view a list of your most recent articles.
Come on, without transition, let’s now go through the pages.
What is a page in WordPress?
Unlike articles, “pages are made for non-chronological content”, details official WordPress documentation.
This is the reason why their publication date is not highlighted. Their content is more “static” and timeless.
In journalism, we also speak of “cold” content: WordPress pages are not related to news, and are not intended to be modified regularly (although you can of course refresh their content whenever you want).
They represent a kind of fixed content, which does not evolve permanently, like the pages:
You will generally find the different pages of a site in the main and secondary menu.
How do you recognize a page in WordPress?
The pages have the following characteristics:
- by default, they cannot be categorizednor identified by labels;
- comments are (usually) not enabled by default;
they can have a hierarchy. That is, some pages may depend on others. One can imagine that on a showcase site, the “Who we are” and “Team” pages can depend on an “About” page.
You can configure this in the “Page attributes” box:
Of course, there is no obligation to establish a hierarchy between your pages. On WPMarmite, our WordPress guides are for example linked to a parent page, which presents each of them;
- it is possible to assign a page model to the pages. Thanks to this, you can give them a particular arrangement. Finally, it depends on the number of page templates offered by your theme.
For example, the WordPress Astra theme has the homepage templates below:
In the end, look. This is for example a WordPress page that presents the favorite resources of WPMarmite:
How to add a page on WordPress (and when to do it)?
Concretely, opt for the creation of a page when you want to create static content – I repeat myself – which is not intended to evolve often. To help you, this may correspond to content:
- which has no reason to be dated ;
- who does not need comments and even less to belong to a categorynor to be identified by labels;
- whose name of the author does not matter.
To add a page on WordPress, the procedure is the same as for an article. Only the menu to access it changes: go through Pages > Add to achieve this. You will then find yourself on the WordPress content editor. All you have to do is fill your page with content.
You can also create, edit or modify a page using a page builder like Elementor, DiviBuilder (aff link) or Beaver Builder, to recite nobody else but them. When one of them is active on your site, it will offer you to go through its editing interface when adding your page.
As with articles, all your pages are then displayed in Pages > All Pages. You will find in particular their title, the name of the author and the date of publication.
How to turn a page into an article or an article into a page?
Alert ! You just pressed the “Publish” button too quickly at the end of writing your page.
In fact, you wanted to create an article. The reverse can also occur. When you find yourself in one of the following two scenarios, it is possible to switch from one type of content to another with the Post Type Switcher extension :
When you have activated it on your back office, a new option called “Post type” will appear on the WordPress content editor:
You can then simply convert your page to an article or your article to a page. On the other hand, remember that you will have to make some adjustments afterwards:
- by going from a page to an article, you will have to choose a category and a featured image ;
- your comments will disappear when moving from an article to a page ;
- it will be necessary to put in place a 301 redirect (with the Redirection plugin that you already know) if you included the category of your article in your URL, by converting an article into a page.
Summary of the differences between posts and pages in WordPress
Articles and pages: these two types of content can coexist within your WordPress site. You are not obliged to choose between one and the other, the articles and the pages are complementary.
A blog will use articles to distribute… articles (like WPMarmite), and pages to communicate information relating to the site, among other things.
A showcase site may nevertheless choose not to use the articles if it has nothing to publish periodically (blog articles or news). In this case, the pages will take care of presenting the necessary information to the visitors.
To recap and summarize what you have read since the beginning of this article:
- design pages for static and timeless content ;
- create articles for everything else.
In terms of natural referencing, know that the fact that you have created an article or a page will have the same meaning for search engines like Google.
In SEO, the important thing is not the type of publication you choose, but rather the quality of the content you produce, choosing the right keywords and obtaining backlinksnotably.
To finish with clear ideas, I invite you to watch the video below published on WPMarmite’s YouTube channel. It will serve as a summary to understand everything about the differences between posts and pages in WordPress:
Finally, I give you a bonus in the form of an infographic, to remind you of all the elements developed in the article. You can download it to put it in your desktop background. 😉
Do you have any comments and other tips to share around the articles and pages? Give me your opinion by posting a comment.